REEBOK
50TH ANNIVERSARY
OF HIP-HOP
[ About ]
WE CREATED A SOCIAL MEDIA CAMPAIGN ENCAPSULATING 50 YEARS OF HIP-HOP FOR REEBOK. OUR GOAL WAS TO SHOW HOW FAR THE GENRE HAS COME WITH THE MODERN GENERATION WHILE PAYING HOMAGE TO THE ROOTS OF THE GENRE.
[ About ]
WE CREATED A SOCIAL MEDIA CAMPAIGN ENCAPSULATING 50 YEARS OF HIP-HOP FOR REEBOK. OUR GOAL WAS TO SHOW HOW FAR THE GENRE HAS COME WITH THE MODERN GENERATION WHILE PAYING HOMAGE TO THE ROOTS OF THE GENRE.
POST
FILM
PRODUCTION
The Extras
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Production, Post-Production
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Production: GRITS
DP + Editor: Ayden Lawman Photographers: Laneecia Ricks & Mark Williams Stylist: Lauryn Lynch Styling Assist: Dekai Hair: Destini Stamps Makeup: DEDE Casting: Statement BTS: Arrick Wilson
Agency: Statement Agency
Creative Directors: Kayla Marie + Lauryn Lynch
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88% BIPOC
56% Women
11% Non-Binary
