MOST EXTRA CAMPAIGN
REEBOK
[ About ]
THIS GLOBAL CAMPAIGN BY REEBOK BOLDLY CELEBRATES THOSE WHO AREN’T AFRAID TO BE THEIR FULL SELVES. THOSE WHO REDEFINE THE GAME WITH THEIR UNAPOLOGETIC ATTITUDE AND BOLD STYLE.
[ About ]
THIS GLOBAL CAMPAIGN BY REEBOK BOLDLY CELEBRATES THOSE WHO AREN’T AFRAID TO BE THEIR FULL SELVES. THOSE WHO REDEFINE THE GAME WITH THEIR UNAPOLOGETIC ATTITUDE AND BOLD STYLE.
BEHIND THE SCENES
PRODUCTION
PHOTOGRAPHY
SOCIAL CONTENT
The Extras
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Film Production, Social Media Content, Photography, Post-Production
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Production + Post-Production: GRITS
Photographers: Yoni Mesfun & Laneecia Ricks Director: SAAGE Cinematographer: Ayden Lawman Creative Producer: Kayla Marie Editor: Ayden Lawman Stylist: Lauryn Lynch Hair: Taniiah Lewis, Andre D’Amore, Destini Stamps, Liz Rimmer, Niya Tha Stylist Nail Design: Des P, KYNZ, Shaunte Nicole Makeup: Dyamond B., Cameron Wilkins, Teni Olasimbo Teeth Gems: Salt Refined BTS: Arrick Wilson
Agency: Statement Agency
Creative Directors: Kayla Marie & Lauryn Lynch
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Crew
90% BIPOC
72% Women
5% Non-Binary
Talent
100% BIPOC
76% Women
14% Non Binary
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Reebok’s “Most Extra” collection celebrated next-gen creatives of color with a $15k donation to the Fashion Insitute of Technology’s Social Justice Center.
Playlist Curation by Sami J.
