MOST EXTRA CAMPAIGN
Reebok
YOU’RE NEVER DOING…
“TOO MUCH”
This global campaign by Reebok boldly celebrates those who who aren’t afraid to be their full selves. Those who redefine the game with their unapologetic attitude and bold style.
Through campaign stills, a social film, and collages paying homage to iconic trailblazers, Reebok highlights those who inspire authenticity and resilience, encouraging others to embrace their true selves and always do the “MOST”.
SOCIAL CAMPAIGN
Serena Williams. Naomi Osaka. Simone Biles. Florence Joyner. Angel Reese. Five phenomenal female athletes who, with their talent, their voices, and their choices, have changed the face of the world 🏆
We were tasked to create a social campaign to highlight these amazing women in anticipation for the release of Reebok’s global campaign. because in a world where black women constantly told that they are, and to be less, they gave more.
The Extras
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Creative Direction, Photography, Production, Styling, Casting, Hair Styling, Set Design, Retouching
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Creative + Production + Post-Production: GRITS
Photographer: Joshua Maclin, Director: SAAGE, Cinematographer: Sergio Lorenzana, Stylist: Christopher Qaurterman, Styling Assist: Andrea Davis, Movement Director: Selah Marie, Digi Tech: Julia Adams, Hair: Taniiah Lewis, Makeup: Jatia Gregory, Art Department: TJ Davidson, BTS: Frank Pitchford
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92% BIPOC
56% Women
7% Non-Binary
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2024 Richmond Ad Awards: Silver in Design Show