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THE DMV HAS BEEN CREDITED WITH PUTTING NEW BALANCE CULTURE ON THE MAP. THE BRAND TAPPED US TO SHOOT A CAMPAIGN CENTERED AROUND WHICH AREA REALLY RUNS NEW BALANCE CULTURE IN THE DMV THROUGH A DYNAMIC PHOTO CAMPAIGN. BY SHOWCASING DIVERSE STYLES AND INDIVIDUALS ACROSS D.C., VIRGINIA, AND MARYLAND, WE VISUALLY TOLD THE STORY OF HOW EACH AREA UNIQUELY EMBODIES THE NEW BALANCE SPIRIT.