NEW BALANCE
IT’S A DMV THING
[ About ]
THE DMV HAS BEEN CREDITED WITH PUTTING NEW BALANCE CULTURE ON THE MAP. THE BRAND TAPPED US TO SHOOT A CAMPAIGN CENTERED AROUND WHICH AREA REALLY RUNS NEW BALANCE CULTURE IN THE DMV THROUGH A DYNAMIC PHOTO CAMPAIGN. D.C., VIRGINIA, OR MARYLAND?
[ About ]
THE DMV HAS BEEN CREDITED WITH PUTTING NEW BALANCE CULTURE ON THE MAP. THE BRAND TAPPED US TO SHOOT A CAMPAIGN CENTERED AROUND WHICH AREA REALLY RUNS NEW BALANCE CULTURE IN THE DMV THROUGH A DYNAMIC PHOTO CAMPAIGN. D.C., VIRGINIA, OR MARYLAND?
PHOTOGRAPHY
PRODUCTION
CREATIVE
The Extras
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Creative Direction, Photography, Production, Styling, Casting
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Creative + Production: GRITS
Creative Director: Yoni Mesfun Directors: Yoni Mesfun & SAAGE DP: Taha Ali Photographer: SAAGE
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Cast
92% BIPOC
45% Women
