REEBOK

A FATHER’S AFFIRMATION

SOCIAL CAMPAIGN .

Serena Williams. Naomi Osaka. Simone Biles. Florence Joyner. Angel Reese. Five phenomenal female athletes who, with their talent, their voices, and their choices, have changed the face of the world 🏆.

To build hype and promote the premiere of the branded film, we produced a social media campaign highlighting iconic, black female athletes, culminating in a dynamic, multimedia montage animated and edited by our multimedia animator, MAK, and art directed by Alex Moss.

SOCIAL CAROUSELS .

THIS AWARD WINNING SHORT FILM IS A LOVE LETTER TO THE MOST EXTRA BLACK GIRL. AN ODE TO THE ENTHUSIASTIC FASHIONISTAS AND MOST GRACEFUL HUSTLERS. WHEN ANGEL’S DAD CAN’T MAKE IT TO HER TRACK MEET, HE LEAVES HER A HANDMADE BREAKFAST, A HEARTFELT LETTER, AND A PAIR OF REEBOKS. THIS STORY SPEAKS TO THE IMPORTANCE OF BLACK GIRLS SHOWING UP AS THEMSELVES AND TAKING UP SPACE NO MATTER IF THEY ARE AN ATHLETE OR A MATHLETE.

[ About ]

[ About ]

THIS AWARD WINNING SHORT FILM IS A LOVE LETTER TO THE MOST EXTRA BLACK GIRL. AN ODE TO THE ENTHUSIASTIC FASHIONISTAS AND MOST GRACEFUL HUSTLERS. WHEN ANGEL’S DAD CAN’T MAKE IT TO HER TRACK MEET, HE LEAVES HER A HANDMADE BREAKFAST, A HEARTFELT LETTER, AND A PAIR OF REEBOKS. THIS STORY SPEAKS TO THE IMPORTANCE OF BLACK GIRLS SHOWING UP AS THEMSELVES AND TAKING UP SPACE NO MATTER IF THEY ARE AN ATHLETE OR A MATHLETE.

BEHIND THE SCENES

bw.gif
proposel-24.jpg
proposel-21.jpg
JR032299.jpg
JR032266.jpg
proposel-23.jpg
proposel-7.jpg
proposel-5.jpg
proposel-4.jpg
proposel-14.jpg
proposel-12.jpg
proposel-9.jpg
proposel-20.jpg
proposel-22.jpg
proposel-15.jpg
proposel-17.jpg
proposel-19.jpg
proposel-13.jpg
proposel-3.jpg
proposel-11.jpg
bw.gif
proposel-24.jpg
proposel-21.jpg
JR032299.jpg
JR032266.jpg
proposel-23.jpg
proposel-7.jpg
proposel-5.jpg
proposel-4.jpg
proposel-14.jpg
proposel-12.jpg
proposel-9.jpg
proposel-20.jpg
proposel-22.jpg
proposel-15.jpg
proposel-17.jpg
proposel-19.jpg
proposel-13.jpg
proposel-3.jpg
proposel-11.jpg

PRODUCTION

ANIMATION

DESIGN

The Extras

  • Campaign Strategy and Execution, Creative Direction, Casting, Film Production, Graphic Design, Animation, Copywriting, Social Media Content

  • Agency + Production: GRITS

    Directors: SAAGE + Antonio Knoxx Producer: Farheena Mustafa EP: Jordan Rodericks + SAAGE Writer: Malcolm Richardson DP: Josh Maclin 2nd Unit DP: David Muessig AD: Danny Caporaletti Location Manager: Liv Taylor 1st AC: Alex Jones 2nd AC: Madison Hoffman Cecilia Nguyen, Jasmine Elmore, Sound: Niyah Ahmad + Alec Gary Sound Assist: Austin Martin Gaffer: Rob Vaughan Key Grip: Colin Earner Swing: Quincy Coppage Best Boy Electric: Ayden Lawman Movement and Art Director: Selah Marie Set Designer: Tricia Evangelisto Chess Board Designer: Cid Cher Talent Coordinator: Darrian Ashanti Stylist: Lauryn Lynch Styling Assist: Leilani Kabigting Nail Design: Orange Pothos Photographer: Josh Maclin Choreography: Elite Rams BTS: Alex Blvck + Joshua ReinaP A’s: Mark Williams + Simone Williams

    CreativeDirector: SAAGE, Graphic Designer: Alex Moss, Project Manager: Nia Frazier, Copywriter: Malcolm Richardson, Multimedia Animation: MAK, Social Media Manager: Nia Frazier

    Post: Mondial

    Editor: Nick Wurz, Music Composition & Final Mix: Tiny Lion, Colorist: David Muessig Voice: Nana Dadzie

  • Crew

    73% BIPOC

    52% Women

    3% Non-Binary

    Talent

    96% BIPOC

    75% Women

    3% Non Binary

  • 2024 One Club Film Festival: Best Branded Content Film (Short Form)

    2024 People’s Telly Award: Branded Content

    2024 Richmond Ad Show: Best Overall Production Quality

    2023 Afrikana Film Festival: Official Selection

Playlist Curation by Sami J.

Fashion Nova

NovaCurve

ZARA

Twin Flame